Manager, CRO
Horizontal Talent

Job Info

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Our clients' Digital Activations team is in need of a mid level CRO resources to support client engagements.

Requirements:

• 3+ years minimum experience with Adobe Target and Adobe Analytics
• CRO, digital marketing, analytics experience
• Understanding of HTML, CSS, JavaScript, and APIs

Role and Responsibilities

• • Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
  • Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
  • Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
  • A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
  • Assess and audit the current state of testing & personalization programs
  • Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the Adobe Target investment
  • Provide consulting and roadmap for website optimization and customized experience strategies to clients
  • Partner with developers to configure personalization elements in Adobe Target
  • Partner with UX/UI teams to take finalize content for personalization or testing

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