Social Media Manager
The University of Texas at Arlington

Job Info

---

Posting Number:

S05887P

Position Title:

Social Media Manager

UTSystem Title:

Senior Communications Specialist

Department:

Recruiting

Location:

Arlington

Job Family:

Admissions

Position Status:

Full-time

Work Hours:

Standard

Work Schedule:

Monday through Friday; 8:00am - 5:00pm

• Some evening and weekends required.

Open to:

External and Internal

Salary:

Salary is commensurate based on qualifications and relevant experience up to $62,999.

Duration:

Funding expected to continue

Pay Basis:

Monthly

Benefits Eligible:

Yes

Benefits at UTA:

We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits

To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php

University Information:

The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 "Very High Research Activity" institution. UTA ranks No. 4 nationally in Military Times' annual "Best for Vets: Colleges" list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA's $22.2 billion annual economic impact on Texas.

Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.

Job Summary:

Responsible for developing, implementing, and managing our organization's social media strategy to increase brand awareness, drive conversion efforts, and engage our target audience. Work closely with the marketing team to create compelling content, monitor social media channels, and analyze performance metrics to optimize our social media presence.

Essential Duties and Responsibilities:

• Develop a comprehensive social media strategy aligned with the organization's goals and target audience.
• Identify key social media platforms for our brand and create tailored strategies for each platform.
• Create engaging, high-quality content for social media platforms, including written posts, images, videos, and infographics.
• Curate relevant content from industry sources and user-generated content to share with our audience.
• Build and nurture a strong online community by responding to comments, messages, and inquiries promptly and professionally.
• Foster meaningful interactions with followers to increase brand loyalty and advocacy.
• Plan and execute social media campaigns, including contests, giveaways, and promotions, to drive engagement and achieve campaign objectives.
• Collaborate with internal teams to ensure campaign alignment with overall marketing initiatives.
• Monitor social media channels for trends, feedback, and opportunities for engagement.
• Track and analyze key performance metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of social media efforts.
• Prepare regular reports detailing insights and recommendations for optimization.
• Keep abreast of the latest trends, technologies, and best practices in social media marketing.
• Proactively identify emerging platforms and opportunities to enhance our social media strategy.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field with a minimum of three (3) years of proven experience as a social media manager in a similar role or eight (8) years of an equivalent combination of education and experience.

Preferred Qualifications:

• Master's degree in Marketing, Communications, or a related field.
• Experience in Higher Education Enrollment Management and Recruitment Marketing.

Knowledge, Skills and Abilities:

• In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
• Proficiency in social media management tools and analytics platforms.
• Expert written and verbal communication skills.
• Creative thinker with a passion for storytelling and content creation.
• Excellent interpersonal skills with the ability to engage with diverse audiences.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Flexibility to adapt to changing priorities and deadlines.

CBC Requirement:

It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

EEO Statement:

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.

ADA Accommodations:

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.

Number of Vacancies:

1

Minimum Number of References Required:

3

Maximum Number of References Accepted:

3

Special Instructions to Applicants:

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

---