Sr. Marketing Manager (hybrid)
Becton Dickinson NA

Job Info

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Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Sr. Marketing Manager will support global platform growth strategy through execution of innovation and expansion activities. This position reports to the Associate Marketing Director and is responsible for identifying unmet needs through the voice of thecustomer, building out market assessments and strategic plans, and leading upstream activities through collaboration with cross-functional New Product Development (NPD) teams.

Essential Duties and Position Responsibilities

• Voice of customer activities to identify and understand unmet needs across a variety of surgical specialties (including current markets and new adjacent spaces)
• Market research to inform assessment of global market opportunities, product concepts, and clinical and economic value propositions
• Commercial leadership of assigned innovation and NPD programs
• Cross-functional collaboration to build out comprehensive product assessment plans, including:
  
  • Financial modeling to project revenue and profit
  • Regulatory pathway
  • Market access and commercial strategies
  • Clinical and economic evidence generation
  • New product development plans
  • US and international commercial strategy
• Presentations to key stakeholders at Innovation Council, PDT, and other forums
• Actively encourage and support a positive culture across teams
• Other activities as assigned by ARR leadership

Key relationships include:

Internal Relationships:

• All platform/department members as appropriate

External Relationships:

• All customers in surgical market including but not limited to surgeons, administrators, vendors, societies

Scope and Impact of Position

• Build relationship with and know key customers across surgical specialties and hospital functions
• Identify and quantify market and product opportunities
• Interface with all involved disciplines
• Lead project teams indirectly or directly
• Communicate with domestic sales force and global marketing entities
• Communicate market trends to platform team, BU management and internal teams
• Develop and implement strategic marketing plans
• Participate in or lead the development and execution of mid-to-long-term strategic planning
• Forecast long-term revenue projections by market
• Manage budget
• Conduct presentations to cross-functional teams, platform and BU management, and others
• Lead preparation of business plans

Qualifications, Knowledge, and Skills Required

• Bachelor's Degree (business or engineering discipline preferred)
• Minimum of 5 years marketing or NPD experience in medical device industry preferred
• Demonstrated strategic agility and analytical mindset
• Experience managing commercial or NPD budgets
• Excellent written and oral communication skills
• Strong interpersonal skills
• Strong team contributor with demonstrated leadership capabilities
• Strong results orientation
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
• Ability to travel domestically and internationally (up to 25%) and flexibility to accommodate different time zones

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location
USA IL - Vernon Hills

Additional Locations
USA RI - Warwick

Work Shift

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